Disney Plus e a Taxa de Compartilhamento

Saiba mais sobre a nova política do Disney Plus para regular o compartilhamento.

Início da Regulação

[{"selector":"#anim-8745e773-7fa0-4f82-8cf7-3fb4307ec6bc","keyframes":{"opacity":[0,1]},"delay":0,"duration":7000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3fbdd070-7a71-473a-ae36-b9731229306d","keyframes":{"transform":["translate3d(-90.09901%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":7000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e8035c80-dd22-490e-b7e4-2d2b26a1f458 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-0.9345794392523364%, 3.154207065091638%) scale(0.9345794392523364)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":7000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Foto: Divulgação. A partir de 14 de março, Disney Plus inicia combate ao compartilhamento de senha nos EUA, visando regular a prática.

Estratégia de Cobrança

[{"selector":"#anim-a627498f-0a84-486d-92d9-ffbd86520ff5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 2.8354958562227424e-7%) scale(0.9345794392523364)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":7000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-e567b4f3-d8fe-4d0a-a731-de167e7968e2","keyframes":{"opacity":[0,1]},"delay":0,"duration":7000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cad0b18c-4b9c-4ebc-9a28-f104cbf8bbf0","keyframes":{"transform":["translate3d(-90.09901%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":7000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Foto: Divulgação. Agora a Disney Plus adota estratégia da Netflix, permitindo adicionar usuários de fora por uma taxa, buscando controlar acesso.

Preço Indefinido

[{"selector":"#anim-e38eddf0-1020-4f20-9a3f-423501d9bcf5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-3.520119975325265e-15%, 2.783468410623319e-7%) scale(0.9174311926605505)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":7000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-1e36f27b-2b75-4d55-abc7-dc69e9046f61","keyframes":{"opacity":[0,1]},"delay":0,"duration":7000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5d55a302-a22e-48b0-a69a-dca73cc40bd8","keyframes":{"transform":["translate3d(-90.09901%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":7000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Foto: Divulgação. Ainda não foi revelado o valor da taxa adicional para compartilhamento de conta no Disney Plus, gerando expectativa.

Comparativo de Preços

[{"selector":"#anim-3487d11e-851d-43ad-ba43-a5a23f2b04e1 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 2.809241297856917e-7%) scale(0.9259259259259259)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":7000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-28f586b5-832c-4d58-8333-e13d3374d1da","keyframes":{"opacity":[0,1]},"delay":0,"duration":7000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2603b12d-f17d-41cb-82e4-569f88ced3bd","keyframes":{"transform":["translate3d(-90.09901%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":7000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Foto: Divulgação. A taxa por compartilhamento deve se situar entre os valores de assinatura do Disney Plus, atualmente de R$33,90/mês .

Desafio Duplo

[{"selector":"#anim-84ff30d0-b304-44ce-9d16-48e79b1222db [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-3.520119975325265e-15%, 2.783468410623319e-7%) scale(0.9174311926605505)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":7000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-ee2d75cd-8abc-4130-b151-e89ccfbcd6e8","keyframes":{"opacity":[0,1]},"delay":0,"duration":7000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8455072f-f86b-4cfd-844a-9318d13f3259","keyframes":{"transform":["translate3d(-90.09901%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":7000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Foto: Divulgação. Implementação desse sistema se mostra complexa, especialmente para quem assina o pacote combinado Disney Plus e Hulu.

Objetivo da Política

[{"selector":"#anim-fbbef0af-23f7-4950-bc98-77b8c0d66679 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-3.520119975325265e-15%, 2.783468410623319e-7%) scale(0.9174311926605505)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":7000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-a31143d8-0336-4d22-9c7a-e1a4067b12e9","keyframes":{"opacity":[0,1]},"delay":0,"duration":7000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-267ccb81-e109-4e47-8bc7-2f9e055b97cc","keyframes":{"transform":["translate3d(-90.09901%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":7000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Foto: Divulgação. Segundo a Disney, o novo sistema visa expandir a base de assinantes e aprimorar a experiência do usuário com o serviço.

Impacto no Usuário

[{"selector":"#anim-0a4fb96d-a2ab-46cc-9560-4a65b31db556 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-3.9755351681957225%, 4.0137640283468405%) scale(0.9174311926605505)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":7000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-aa8a5f63-e3b9-4277-b84f-9ee672b4f91a","keyframes":{"opacity":[0,1]},"delay":0,"duration":7000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-17b707ad-1690-410f-9cec-595ce19c862b","keyframes":{"transform":["translate3d(-90.09901%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":7000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Foto: Divulgação. Claro que as medidas de combate ao compartilhamento visam aumentar lucros, mas levantam questões sobre os reais benefícios aos usuários.

Expectativa de Lançamento

[{"selector":"#anim-6a29cf8d-e7ea-4150-967c-e62919fda938 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-1.834862385321096%, 4.071102336833076%) scale(0.9174311926605505)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":7000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-056421db-89a3-42c1-9f1b-59dd3b04e8e3","keyframes":{"opacity":[0,1]},"delay":0,"duration":7000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0b88a806-71c1-4874-a41c-a2fe87a5bf3b","keyframes":{"transform":["translate3d(-90.09901%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":7000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Foto: Divulgação. Mais detalhes sobre a implementação da taxa para compartilhamento de conta no Disney Plus serão divulgados em breve.

Implicações Futuras

[{"selector":"#anim-efa679af-1980-466e-8c4e-63123c15d01c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(4.545454545454535%, 4.431819599680065%) scale(0.9090909090909091)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":7000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-725a2a96-403a-4783-a875-ca6602d3bf53","keyframes":{"opacity":[0,1]},"delay":0,"duration":7000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b96e6f8c-4590-4215-8c61-360d66a9460c","keyframes":{"transform":["translate3d(-90.09901%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":7000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Foto: Divulgação. A nova medida indica mudanças significativas no consumo de conteúdo digital, afetando a acessibilidade e o custo para o usuário.

Curtiu? Não pare aqui!

[{"selector":"#anim-a169da80-89ff-4751-ad02-9746e72579cd [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":7000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-a6e2c347-d8ee-4544-bb47-f12fd751d354","keyframes":[{"offset":0,"transform":"translate3d(0, -497.37956%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -139.863132272%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -47.549485936%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -17.855926204000003%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -7.759121136%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":1700,"fill":"both"}] Foto: Divulgação. Acesse agora mesmo o link abaixo e confira muito mais Web Stories informativos como este! Arraste para cima